Breaking Down Tiger Woods’ Unprecedented Run with Nike

Breaking Down Tiger Woods’ Unprecedented Run with Nike

Tiger Woods, unprecedented move with Nike

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When Tiger Woods and Nike partnered in August 1996, it was a very different time. Bill Clinton was re-elected president. Atlanta hosted the Olympics. And gas prices hovered around $1 a gallon.

It’s been a long time and after 27 years together, Woods and Nike parted ways earlier this week. From viral ads to must-have apparel to iconic moments on the course, the legendary golfer has simultaneously built his and Nike’s brands through decades of mutually beneficial partnerships.

We all know how successful Tiger is on the ice. He is arguably the GOAT golfer as he is tied for first in PGA Tour history with 82 tournament wins. It may not even be controversial. That includes five Masters titles, four PGA Championships and three US Opens and The Open. Nike has seen similar success since partnering with Tiger, with sales increasing nearly tenfold. Woods wasn’t the only person who helped get The Swoosh to this point, but he spoke to the team about the company’s efforts in golf. To that end, Nike earned about $660 million through multi-year contracts. By comparison, Woods earned $120,954,766 in career earnings (official tournaments) during his career. As this massive partnership comes to a close, The Boardroom’s Gabe Oshin explains why Woods made this decision and why we may never see sports-brand relationships like Tiger and Nike ever again.

 

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Not again 😭 in golf community as famous golf players were caught and being sentence to….   recent years, the global pandemic has changed a lot of things, and has me reflecting,” she said.  “It is time to slow down a little, focus more on my personal growth, and spend some time with my family.”  Feng told AFP in Tokyo it had been an honour to represent her country, for potentially the last time.  “We’re representing our own countries and we’re not playing for prize money, we’re playing for honour,” she said at Kasumigaseki Country Club, where she could not repeat her medal heroics of five years earlier, finishing eighth.  “Out of all my achievements, I would say a medal at the Olympics is very special,” said Feng, whose only major win came at the 2012 US PGA Championship.  “Even though I’ve been a major winner, think about it, we have five majors every year, in four years we have 20 chances to win a major.  ‘  “So I would say it’s harder, much harder, to get a medal at the Olympics. It was the most memorable moment of my career.”  Brought up in China’s southern Guangdong province, neighbouring Hong Kong, an 18-year-old Feng became the first Chinese player to earn an LPGA tour card in 2007.  The easy-going Feng went on to be the first Chinese player, man or woman, to win a major and lifted 10 LPGA titles during her 14 active years on the tour.  In 2017, Feng became the only Chinese golfer to date to reach the world No 1 ranking.  During a supremely consistent career, Feng registered 18 top-10 finishes in majors, two of them in 2021 even as she was winding down her playing commitments.

Not again 😭 in golf community as famous golf players were caught and being sentence to…. recent years, the global pandemic has changed a lot of things, and has me reflecting,” she said. “It is time to slow down a little, focus more on my personal growth, and spend some time with my family.” Feng told AFP in Tokyo it had been an honour to represent her country, for potentially the last time. “We’re representing our own countries and we’re not playing for prize money, we’re playing for honour,” she said at Kasumigaseki Country Club, where she could not repeat her medal heroics of five years earlier, finishing eighth. “Out of all my achievements, I would say a medal at the Olympics is very special,” said Feng, whose only major win came at the 2012 US PGA Championship. “Even though I’ve been a major winner, think about it, we have five majors every year, in four years we have 20 chances to win a major. ‘ “So I would say it’s harder, much harder, to get a medal at the Olympics. It was the most memorable moment of my career.” Brought up in China’s southern Guangdong province, neighbouring Hong Kong, an 18-year-old Feng became the first Chinese player to earn an LPGA tour card in 2007. The easy-going Feng went on to be the first Chinese player, man or woman, to win a major and lifted 10 LPGA titles during her 14 active years on the tour. In 2017, Feng became the only Chinese golfer to date to reach the world No 1 ranking. During a supremely consistent career, Feng registered 18 top-10 finishes in majors, two of them in 2021 even as she was winding down her playing commitments.

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