Together, Tiger Woods and Nike Did the Impossible: They Made Modern Golf Gear Cool

Tiger Woods and Nike have teamed up to achieve the impossible. We made modern golf equipment cool.

All products are independently selected by our editorial team. If you buy something, we may receive an affiliate commission. Let me tell you a little anecdote here. How many points did 21-year-old Tiger Woods score at the 1997 Masters, a course record that stood until 2020? At a dead end? Now, here’s a simpler question. What was Tiger Woods wearing on Sunday, the day he became the youngest person to win a green jacket and more or less changed golf as we know it? Black shoes, black hat, black pants, and Sunday’s iconic red sweater. It was the perfect outfit – and the look Nike used on Monday to announce that her relationship with Tiger was ending after 27 years. That day, he outscored the field by more than a dozen strokes. Almost as shocking? He made people want to buy golf clothing. (To answer my first question, he shot 270 in his four rounds of the tournament and was a legendary 18 shots under par.)