Together, Tiger Woods and Nike Did the Impossible: They Made Modern Golf Gear Cool

Tiger Woods and Nike have achieved the impossible together. They made modern golf equipment look cool.

After 27 years, Tiger and the Swoosh have announced the end of their highly influential partnership.

Here’s a little trivia. What score did 21-year-old Tiger Woods score at the 1997 Masters, a course record that remains unbroken until 2020? You are surprised? Now here’s something simpler. What did Tiger Woods wear that Sunday when he became the youngest golfer to win the green jacket and somewhat change the way we know golf? Black shoes, black hat, black pants, red Sunday sweater. It was the perfect outfit and the image Nike used Monday to announce the end of its relationship with Tiger after 27 years. He beat the field by 12 strokes that day. It’s almost shocking, isn’t it? He encouraged people to buy golf clothes. (To answer my first question, he shot 270 in the fourth round of the tournament, which is a legendary 18).

Tiger has long been the best locker room on tour and seems to allow the conversation to be dismissive of his game and attire. The Vanilla star has never been very vocal about her outfit choices. Tiger wears everything from smart pink shirts and cashmere sweaters that appeal to his sophisticated side and, every Sunday, a stylish red sweater that showcases his python.