Just days after Tiger Woods split, Nike announce surprise collaboration with Brooks Koepka’s LIV Golf team
Just days after Tiger Woods split, Nike announced a surprise collaboration with Brooks Koepka’s LIV Golf team.
Nike has teamed up with another golfer, Brooks Koepka, just days after his famous split with Tiger Woods. LIV Golf Stars are already sponsored by them and regularly wear their logo on their hats. He now has the team name tattooed on his leg.
Nike didn’t wait long after her divorce from Woods. If Koepka signs with the brand, he and his teammates will have custom shoes to wear, a first for LIV.
Posted on Golf Digest X (formerly Twitter):
“Looks like Nike and Brooks Koepka have big plans for Smash GC… Categorical.\”
Koepka’s Smash GC, one of 13 teams at LIV Golf, will be featured in partnership with Nike. The team currently sponsors one of the most popular collaborations in golf: shoes featuring the Nike logo and the team logo. This raises questions about what’s next for both Koepka and Nike. It is clear that the brand does not want to focus on sports.
