TITLEIST INTRODUCES NEW VOKEY DESIGN SM10 WEDGES

Titleist’s new Vokey Design SM10 wedges are designed to produce a lower, more controlled flight with improved feel and maximum spin.

Maximizing the performance of the most played wedge in the game with a relentless focus on the three keys to a great wedge game from master craftsman Bob Vokey.

Versatile swing capabilities: The Vokey Design SM10 family includes six tournament-proven alignments (F, S, M, K, T, D) and a total of 25 unique lift, bounce and alignment combinations to suit every golfer . Give your own playability. game. Optimal placement of feathers. Properly fitted to suit a golfer’s swing type and course conditions, wedges allow for creativity around the green and better interaction and face contact.

“I always tell the players that confidence is the most important thing at this club,” Boki said. “Adapting to each wedge and learning how to use it in different situations is one of the fastest ways to gain confidence on the greens.”

Precise distance and ball flight control: The SM10 wedges have a new progressive center of gravity with lift. The result is a lower, more controlled ball flight, firmer feel and tighter dispersion from the lowest to the highest hanging wedge. MAXIMUM SPIN: Vokey Design’s patented Spin Milled process has been improved to deliver higher and more consistent spin. Each TX9 groove is individually cut for loft and finish and induction heat treated for increased durability. “Player feedback is the driving force behind our development process,” said Corey Gerrard, Director of Marketing at Vokey Wedges. “The introspection of every player, whether they’re a traveling pro or an amateur, is important. Everything made with SM10 reflects the player’s input, from the look and feel to the options and preferred flight windows.

VOKEY TEST ON TOUR

Vokey design wedges have been the most used wedges on the PGA TOUR since 2004, with Vokey models accounting for more than half of the wedges used in the 2022-2023 PGA TOUR season.

In its first week on the PGA Tour, the SM10 was The Sentry’s most used wedge, with 20 players immediately switching to the new model, including Jordan Spieth (46.10F, 52.08F, 56.10S, 60.04T) and Max Homa (46.10F). ).I changed. , 50.12F, 56.14T).F, WedgeWorks 60L). “The best players in the world know exactly what they want in a wedge. “Even the smallest details matter and are very specific when explaining the improvements they would like to see,” said Aaron Dill, Director of Player Relations at Vokey. “Their feedback is very important. We are always learning from them and it is a constant collaboration that allows us to continue to develop with each new generation.”

The SM10 Tour launch took place two weeks later at American Express, with Dill driving the Titleist Tour truck. The Vokey SM10 was again a clear favorite at Thursday’s outing. Of the sand and lob wedges used at PGA West, 251 (55%) were Vokey wedges and 135 (29%) were SM10s. 39 players used at least one new Vokey SM10 wedge for the first time, including Justin Thomas (46.10F, 52.12F, 56.14F, 60.04T). During the DP World Tour that week, Cameron Young added four new SM10s: Vokey SM10 48.10F, 52.12F, 58.08M and 60.04T @62. Wyndham Clark (46.10F, 50.08F, 56.10S, WedgeWorks 59A), Will Zalatoris (50.08F, 54.10S, 60.04T), Tom Kim (46.10F, 52.12F) and Ludvig Å08M OVER TOUR10aDP and Å08M Players played the new SM10 in the World Tour.

“I hit really low,” Jordan Spieth said. “Then when I got to the opening wedge (using the SM10) I saw a little more stability in flight. Especially in shots taken with the intention of keeping the aperture a little straighter… It was kind of pinched. flight. Without it, it will stop. This is always an advantage when trying to see and attack the left pin. “I think (getting over the handicap) is just as important as qualifying as a driver,” Spieth said. “I mean, this is a goalscoring club. You can do whatever you want, you can drive up to 100 yards of the fairway all day, but if you can’t hole it from there or you’re really confident in your wedge game, it’s not going to help you much. good. If you’re not driving, you might get hit by someone. “That’s why it’s so important because now there are so many different options between putters, lies and especially putters. You might think you’re right, but all of a sudden you pick another stupid thing and you’re like, “Oh, well, here I am struggling with this one shot, and all of a sudden I’ve got it back.”

VOKEY SM10 performance and technology

SHOT VERSATILITY: To be at your creative peak in the short game and putt, you need to play a good set of wedges, and the Vokey SM10 Wedges offer the widest range of lift, grind and bounce combinations in the game for a variety of swings . types. Playing style and course conditions. By playing the wedge correctly, golfers can achieve proper face interaction and find the optimal impact location (holes 2-5), resulting in less spin and a more consistent launch.

The T-Grind, one of the most used lob wedges on the PGA Tour, is available in a low bounce version of the SM10. The 54.08M joins the lineup for players who prefer a sand wedge with low bounce and high lift.

Full lift, gravel and swing options: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 5615.565. , 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M

Wedge Grinds Explained: https://www.vokey.com/explained/wedge-grinds

Distance and Trajectory Control: The Vokey Design SM10 feathers have a newly optimized progressive center of gravity for precise distance and trajectory control. The 46-52° model has a lower center of gravity for better iron set travel and consistent distance. It also pushes the center of gravity closer to the center of the face to prevent excessive swing movement and provides a more solid feel based on feedback and testing from tour players. At 54-62°, the center of gravity moves up and forward, lowering the ball’s trajectory and straightening the face at impact. Loft-optimized CG provides consistent, controlled flight, good feel, and tight top-to-bottom dispersion of the player’s wing configuration. MAXIMUM SPIN: Vokey’s patented Spin Milled grooving process creates a chamfered line that provides greater, more consistent spin from wedge to wedge. The Vokey SM10 nibs have individually cut TX9 grooves to the tip and finish. The grooves of strong feathers (46-54°) are narrower and cut deeper, while the grooves of high-lift feathers (56-62°) are wider and cut deeper. Superficial grooves. Parallel microtextures between the grooves help maximize wheel spin during partial unloading, and induction heat treatment in the impact zone doubles the strength of the groove edges compared to untreated grooves.

Progressive learning, advanced profile

The Vokey SM10 wedges have been updated with a progressive loft shape and consistent profile to instill confidence in all players. The 46-52° loft has a lower profile and a straight leading edge, while the 56-62° loft has a rounded leading edge for more space and versatility.

Vokey feather dress

Setup is an important part of finding the optimal wedge configuration. Golfers can stay in shape outdoors with the help of Titleist experts and indoors with the TrackMan Vokey Wedge Fitting app. Golfers can book a Vokey wedge fitting at https://www.titleist.com.au/fitting/golf-club-fitting.

Golfers can also use Vokey.com’s Vokey Wedge Selector tool to select loft, bounce and gravel options based on their swing and course conditions. Golfers are encouraged to visit their local Titleist wedge repair shop to confirm results. Visit the Vokey Wedge Selector tool: https://www.vokey.com/tools/wedge-selector-tool.aspx

Easy customization and personalization options

The Vokey Design SM10 Wedge offers a customizable canvas for a stylish and modern design. Customizable WedgeWorks options include:

Stamp Options | 10 characters direct/free stamping; 15 signs around the fingers; and two lines of 10 characters each

Custom lift, jump and gravel markings and BV Wings logo.

Six unique finger pieces

HandGround options to customize your grind

Vokey WedgeWorks Flight Routes

The SM10 springs can also be ordered with a selection of axles, arms, axle belts and toe sleeves.

The Vokey SM10 nibs will be available from February. You can find it at the golf shop March 15-8. The Vokey SM10 nibs are available in three finishes: Tour Chrome, Jet Black and a new nickel finish. A rough finish can also be ordered.