Christian Horner reveals Red Bull’s ultimate F1 goals after being asked a critical question.
Christian Horner reveals Red Bull’s ultimate F1 goals after being asked a critical question.
Christian Horner in the Red Bull RB19.
Christian Horner said the ultimate reason Red Bull entered F1 was its “passion” and the ultimate marketing platform compared to carmakers Mercedes and Ferrari. Red Bull was founded as a Formula 1 sponsor before forming its own team. In 2005, Red Bull brought Horner in as team principal, a position he has held ever since.
Red Bull have established themselves as one of the most successful teams in Formula One history, winning six constructors’ and seven drivers’ titles, and their trophy cabinet looks set to expand as Red Bull F1 regains dominance in the ground effect era. ‘
In an interview with CNBC, Horner was asked directly why Red Bull participates in Formula 1, as Red Bull GmbH is an energy drink company and not a car manufacturer like Mercedes or Ferrari.
Red Bull has two teams: the main team and the minor team, which will be renamed after its current identity AlphaTauri. Horner explained that while the spark comes from the “passion” between racing and Formula 1 among the shareholders, it is also “a great platform to promote the brand”.
When asked why Red Bull needed a Formula 1 team, Horner said: “The shareholders have always been passionate about racing and Formula 1 and saw it as a great platform to market their brand.
“Apart from the Olympics and the World Cup, it is the most watched sport in the world. But of course it only happens once every four years. Formula 1 once every two weeks. “So the global reach that we’ve got and what we have is the best way to promote the brand, not only for Red Bull, but for all the partners we engage with.”
Fastest F1 pit stop: Red Bull seals pit lane entrance for 6 consecutive years
F1 2024 Cars: How to name each team’s chassis for the 2024 season
Horner was asked if Formula 1 would be a profitable business for Red Bull and pointed out its effectiveness compared to standard advertising media. And as Formula 1 grows in popularity, with budget limits on team spending increasing and potential powertrain manufacturers set to close in 2026, Horner believes Red Bull’s involvement in F1 will become even more valuable.
“It depends how you look at it,” Horner said of Red Bull’s profitability in F1. “If you look at the global brand awareness and the amount of advertising spend, it’s a huge success in terms of promoting the Red Bull brand.
“I think it will be a much more sustainable business as sponsorships and partnerships and revenues improve and cost caps are implemented on both chassis and engines in Formula 1. “We see the intrinsic value of Formula 1 teams increasing dramatically.”
Red Bull and star driver Max Verstappen will aim for title glory in F1 2024 as Verstappen bids to match Sebastian Vettel’s record of four consecutive World Championship wins for Red Bull.
