Nike ditches Tiger Woods and joins forces with Brooks Koepka’s LIV golf team.

Nike lost one of the biggest names in golf after ending its contract with Tiger Woods earlier this week, but the brand quickly responded and partnered with LIV Golf.

Nike has joined Brooks Koepka and his LIV Golf team, Smash GC, just days after parting ways with their most popular player, Tiger Woods.

After 27 years, golf’s most iconic collaboration ended Monday after Woods ended his relationship with Nike. Woods, the greatest golfer of all time, has become synonymous with the iconic Swoosh, which the brand has sponsored since 2019.

The 82-time PGA Tour winner confirmed his contract with Nike. “Twenty-seven years ago, we were lucky enough to partner with one of the world’s most iconic brands. “The days that followed were filled with so many amazing moments and memories. If I could name them, they would go on forever. [Former Nike CEO] Phil Knight’s passion and vision inspired Nike and Nike Golf. I put this collaboration together and I want to thank him, along with the people at Nike and the amazing athletes I’ve worked with along the way. “People are asking if there will be another chapter. Yes, there will definitely be another chapter. See you in LA! tiger.’ But just days after Woods’ loss, the sports brand is back in business and has moved to LIV Golf to partner with Koepka.

On Thursday, LIV’s official social media platforms captured the attention of the golf world when they announced a special Nike golf shoe featuring the Smash GC logo. Koepka has been a longtime Nike Golf ambassador and has worn the brand since joining the Breakaway League in 2022.

Click here to follow Mirror US on Google News for the latest news, sports and entertainment. While many of his fellow LIV stars have chosen to wear the team’s uniform, for now Koepka will continue to wear the swoosh on his uniform and hat. Nike is slowly pulling out of the golf industry due to the loss of Woods. In 2016, the brand decided to stop making golf clubs, despite equipment used by players such as Woods and Rory McIlroy on the PGA Tour. This change led the brand to stop producing golf balls and golf bags. The brand has continued to produce golf apparel ever since, but the losses of Woods and Jason Day early in 2024 cast doubt on the brand’s future in the sport. Koepka and McIlroy currently own the brand, along with Tommy Fleetwood and LPGA Tour star Nellie Korda.