The PGA Tour has lost another longtime tour sponsor.

Another longtime tour sponsor could be leaving the PGA Tour after rumors swirled that Farmers Insurance would not renew its contract when it expires in 2026.

Farmers Insurance has been the title sponsor of the San Diego tournament since 2010 and signed a seven-year extension in 2018. However, Sports Business Journal claims the company will not renew the contract.

The Tour’s most recent sponsorship suffered a setback after Wells Fargo announced last December that it would no longer support the Wells Fargo Championship after next season. Honda also announced last February that it would end its sponsorship of the Honda Classic after 42 years by 2023. IT services company Cognizant was later announced as the new title sponsor of the South Florida event. . A few days ago, world No. 2 Rory McIlroy issued a warning, advising the game’s top players to drop their independent contractor status and participate in tournament schedules to retain sponsors.

“When you look at the diversity of the sports and media landscape and the amount of money these media companies are paying for sporting events, I think you should be able to guarantee the product you’re paying for,” the Northern Irishman said ahead of his speech. Invitation to Dubai. “So I think people should sign up for an annual contract and sign up for certain events. Sponsors and media partners know the people they want will be there.

Despite Wells Fargo’s claims that it still wants to sponsor the tournament, Farmers Insurance appears to have decided to reduce its involvement in the sport in order to preserve the company’s long-term financial viability.

Longtime Farmers Insurance partner Rickie Fowler told The Sentry last week that his contract with the company will not be renewed. The Farmers Insurance Open takes place at the Torrey Pines South Course and features rising star Max Homa as the defending champion. The California native won the event for the first time in 2023 with a double over Keegan Bradley and recorded his sixth career PGA Tour win on the historic course. In addition to sponsoring the PGA Tour, Farmers also supports the Advocates Pro Golf Association (APGA) events held there.