Tiger Woods, Nike and the end of the all-encompassing athlete-brand marriage
The end of the comprehensive union between Tiger Woods, Nike, athletes and brands.
The announcement that Tiger Woods and Nike are ending their 27-year business partnership came as a surprise to anyone paying attention. It’s been nearly a decade since Nike, which recently announced plans to cut sales by $2 billion over the next three years, stopped making golf equipment, including balls, clubs and bags. Woods’ limited schedule before and after his career-threatening car accident following major surgery in February 2021 has kept the 15-time champion out of the spotlight.
