FedEx Becomes Title Sponsor Of The Open de France on the DP World Tour
FedEx and DP World Tour have signed an agreement whereby FedEx will become the title sponsor of the Open de France, the oldest national open competition on the European continent.
FedEx will assume this sponsorship position in time for the 106th edition of the tournament, which will be held at Le Golf National from October 10-13, 2024. Past champions include legends of the game such as Seve Ballesteros, Colin Montgomery, Bernhard Langer, Jose Maria Olazabal, Sir Nick Faldo, Byron Nelson and Walter Hagen.
The tour is now central to the DP World Tour’s new Back 9 look. Here, players participate in nine of the tour’s most historic tournaments and qualify for the season-ending DP World Tour Play, which opens nationwide from August to October. . – Get out. The strategic partnership between the PGA TOUR and the DP World Tour was instrumental in securing this historic agreement.
FedEx has had a long-standing relationship with the PGA TOUR dating back to 1986 and currently operates as FedEx St. St. Jude Championships, an annual tournament held at TPC Southwind in Memphis. FedEx expanded its presence on the PGA TOUR by becoming an Official Marketing Partner in 2002, and in 2007 added a sponsorship position for the PGA TOUR’s FedExCup Seasonal Competitions, culminating in the FedExCup Playoffs each August.
In addition to the significant branding you will receive throughout the course, FedEx will work closely with the award-winning DP World Tour team to deliver a creative content campaign across digital channels before and during the tour. “We are proud to expand our reach into the world of professional golf by becoming the title sponsor of the DP World Tour’s Open de France,” said Brian Philip, Chief Marketing and Communications Officer at FedEx.
FedEx has been a longtime sponsor of the PGA TOUR through the FedExCup and the annual tournament held at FedEx headquarters in Memphis, Tennessee. We look forward to working with DP World Tour in France, which has the largest international air traffic from Charles de Gaulle Airport.
“The hub serves more than 45 European countries and has more than 5,500 team members in the Paris region.”
Keith Pelley, CEO of the DP World Tour, said: “We are excited to have FedEx join the DP World Tour’s global platform, which will allow us to build on our already extensive golf marketing program in the United States through the PGA TOUR. The Open de France is one of the oldest and most prestigious events held at Le Golf National, the former Ryder Cup venue.
This will be the perfect platform to showcase FedEx’s global logistics capabilities to the international audience that the DP World Tour will attract. This agreement demonstrates how our strategic partnership with the PGA TOUR continues to enhance the DP World Tour and its members by providing new business opportunities with top brands.
Pascal Grizot, President of the French Golf Federation, said: “The FedEx Open de France 2024 is entering an exciting new era.
FedEx has a new prestigious title sponsor with a strong track record in golf. His investment will ensure the continued success of the historic National Open. As a Back 9 tournament, we’ll have better storytelling opportunities next October as the heat heats up and the best DP World Tour players compete for a playoff spot.
PGA TOUR Commissioner Jay Monahan added, “Today’s announcement is another example of the partnership between the PGA TOUR and the DP World Tour to benefit men’s professional golf.
As a sponsor of the PGA TOUR since 1986 and a parent sponsor of the FedExCup since 2007, FedEx has been instrumental in the development and growth of the PGA TOUR for the benefit of players, tournaments and fans. We are proud to support FedEx as it takes the next step in the professional game, making an impact up to one of the most prestigious events on the DP World Tour.
