Tiger Woods Starts New Year With New Look Now That His Nike Deal Has Ended

Tiger Woods starts the new year with a new look as his contract with Nike comes to an end

Tiger Woods hits a ball off the fourth tee during the final round of the Hero World Challenge at Albany Golf Club in Nassau, Bahamas on December 7, 2019. (Dante Carrère/AP Photo)

Woods will make his 2024 debut at the Genesis Invitational at Riviera, a signature event for the PGA Tour, which hosts the tournament this week. The first order of business is opening the next “chapter” in December.

Woods and Nike ended their 27-year relationship late last year. The last time he wore the swoosh on his jersey was at the PNC Championship, where he played alongside his son Charlie, who wore another apparel company.

Woods is scheduled to hold a news conference Monday at 4 p.m. PST outside Riviera Gate to discuss what he’ll be wearing on the limited-time tour he’s playing. All indications refer to TaylorMade. Woods already owns a golf club, and TaylorMade Lifestyle Ventures has filed four trademark applications for “Sunday Red,” or “SDR,” with the U.S. Patent and Trademark Office.

Woods made the announcement on January 1. The relationship with Nike, which provided numerous highlights through eight golf courses and commercials, has officially ended. His agent Excel Sports