LIV Golf hints at plans to field five new players after Tiger Woods is involved in PGA Tour negotiations
LIV Golf hints at plans to field five new players after Tiger Woods is involved in PGA Tour negotiations
The future of LIV Golf is uncertain due to the PGA Tour’s agreement with Saudi Arabia’s Public Investment Fund, but the breakaway league wants to say:
Greg Norman and LIV Golf make numerous management appointments
LIV Golf has announced five new appointments to its management team as leaders of the breakaway league continue negotiations with their PGA Tour rivals.
On Wednesday, LIV confirmed it had made a number of changes at the top, including the appointment of a new CFO, David Phillips. Additionally, Ross Hallett has been promoted to Event Manager and Katie O’Reilly has taken on the role of Business Operations Manager.
Two other changes include the appointment of Pam Sakri as head of human resources, and Tim Taylor will become head of the Saudi-backed company’s UK headquarters in London. Tiger Woods recently said talks with the PGA Tour are “moving in the right direction” as both sides aim to shape the future of golf. But LIV’s latest behind-the-scenes actions make it clear that the league plans to go from strength to strength, regardless of the outcome of its revamped golf ecosystem. The future of the breakaway league has been thrown into question amid a landmark deal between the PGA Tour and Saudi Arabia’s Public Investment Fund (PIF) announced last June. Tour Commissioner Jay Monaghan, a key figure in the peace deal, confirmed that the agreement was not part of a “merger” with the LIV organization. \ “Despite many messages, you can clarify this,” Monacan said last summer. \ “This contract is not a PGA tour, LIV GOLF, or PIF. PIF becomes a minority investor. \ “I was suspected after Liv Greg Greg Greg norman did not play a role in the first negotiations, and two opponents announced a framework on June 6.
On Wednesday, five new executive additions said that the league breeding office would not go anywhere in the near future. This was underlined by former world number one Norman, who said last October that he had “absolutely” no concerns about LIV Golf’s long-term future.
“I knew exactly the level of investment in LIV, the long-term capabilities of the franchises, and the valuation of each franchise,” he commented. “Money has always been invested in this space and will continue to be invested in this space. I always thought LIV would be there.
Ten months after the June 6 announcement, the PGA Tour continues to negotiate with PIF despite concerns about the future of the agreement. In March, PGA Tour officials, including Tiger Woods, met with PIF members and expressed a positive attitude toward the future of professional golf.
Woods said at last week’s Masters that talks between the two sides last month were “positive.” “I don’t know if we’re getting closer, but there’s no doubt that we’re moving in the right direction.” It was a very positive meeting, and I think both sides ended the meeting with a positive feeling.